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Food Ingredient Solutions Brings VIVAPIGMENTS To The American Market As The Exclusive Distributor For The Brand In The United States

January 20, 2010

The first complete line of high-performing natural plant-derived pigments is now available in the United States through an exclusive distribution agreement between Food Ingredient Solutions and Colarome, the makers of VIVAPIGMENTS.

A natural alternative to artificial pigments on the market, VIVAPIGMENTS contains a patented technological innovation, developed by Colarome, which makes it both odourless and flavourless with high color strength. The new product line is produced from Food Grade ingredients, is Kosher certified and available in a wide array of colors. It also contains no allergens and no aluminum salt found in artificial dyes, which may be linked with hyperactivity in children according to a 2007 study in The Lancet Journal.

VIVAPIGMENTS meets the highest industry standards for safety and performance, as well as the needs of food and nutraceutical industries. Ideal for film coating applications, the product can be applied to food and confections, vitamins and food supplements and potentially cosmetics. Food Ingredient Solutions's clientele will be able to rely on the technical support provided by Colarome in the application of the VIVAPIGMENTS.

SOURCE: Food Ingredient Solutions

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